A website in the current day scenario has a lusty or immense appeal within the web or internet dominated world. Within the vast plethora of data and technology website acts as an information donator. An internet site is essentially prepared for providing information and knowledge to the people associated with the sector. An internet site can act as a medium of B2B or business to business marketing where a dealer or distributor can connect or gather knowledge about another business.
SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. Nowadays many people wonder if search engine optimization is still important considering the development of digital marketing in general. Our answer is - YES! Search engines are to this day the major tool for people to find solutions for their problems/needs, and making your website understandable, crawl able, and content-available is crucial for attracting new clients through this channel.
We can make sure that buying-intended queries your potential customers make in the search lead them directly to your website. With the help of SEO you can get not just the traffic growth, but be sure that this traffic is relevant and has real sales potential.
DIGITAL ADVERTISMENTISING
Digital (or online) advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers in a form of banners or other ad formats like text, images, flash, video, and audio. In other words, it is a way to pitch your target audience on each step of their customer journey and convince it to head its buying intentions towards your brand.
Effective digital ad delivers convincive message to your buyer persona in right place and at a right time. In such case, it also delivers high ROI. However, nowadays vast majority of brads do not get that ROI
SOCIAL MEDIA MARKETING
Social media marketing is a process of gaining traffic by promoting a product or a service through social media websites. It uses platforms that allow people to exchange any kind of information. The most popular social media platforms are: Facebook, YouTube, Twitter, LinkedIn, Pinterest and Tumblr. Each of these social media networks has its own tools that can be used for different purposes of marketing. Social media allows companies to interact with their audiences by instant chats, fan pages, interactive content. Due to the inbuilt analytical tools it is possible to later analyse the involvement and engagement of the audience with a specific company or brand.